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Hi! I am Lucia, I write copy and create content.


I am available freelance for projects and ideas.


Skills

I can work with you in a myriad of ways where you might need words on a page...

Copy

- Writing and Editing - Marketing Collateral - Creative Writing

Content

- Curation - Strategy and Planning - Photography and Image Sourcing

Editorial

- Newsletters - Feature Writing - Blog Content

Branding

- Naming - Research - Concepting

Social

- Auditing - Captions and Headlines - Engagement Strategy

Websites

- Web Copy - SEO Scripts and Strategy - Brand Messaging

With more than a decade of experience in crafting diverse copy: website content, articles, SEO scripts, presentations, pitches, interviews, digital content and campaigns - I have strong conceptual skills with a creative love for writing. I have worked across branding, advertising, journalism and numerous digital projects.



I have worked with brands as big as VW, Paris St Germain and ace&tate. I have had articles published for Trippin Magazine, Salty and Refinery29. Outside of my writing work I also teach yoga, and my class was featured on ITV's 'Feel Good Woo.'


Back in 2011, aged 25, I set up my own businesses in childcare for which I won several awards. My business 'Hotel Nanny' includes clients such as Soho House Group, Nobu Hotels, The London Edition and most luxury hotel chains of London.


Some examples of my recent writing work:


Klabu

Web copy, press releases, social media and digital communications.

Paris St Germain

Tagline ideas for a shirt and for social comms.

Semrush

Social Media campaign & Blog posts.

Ace&Tate

Customer communication copy, digital POS copy, community management.

Trippin Magazine

Editorial and content creation.

Circular Stories

Research, interviews and articles.

PARO Store

SEO scripted features.

Chroma Yoga

Social media captions.

StorkCard

Research, brand development.

Echobox

Scripts for radio shows.

SLAY film

Social Media Campaign.

Nanny Network

I built this brand from scratch! Communication strategy, web copy, email content, messaging, newsletters, brand positioning, photography.

More about me


I have spent the best part of the last decade working as an entrepreneur running my own company, so I come with a wealth of managerial experience and a strong set of skills. While English is my native language, I come from a multicultural background and I also speak fluent Portuguese, advanced Italian and French. I am a gifted storyteller, with the ability to concept creative ideas with brand objectives and target consumer in mind.


I can clearly articulate ideas through compelling copy and easily pen the personality of a brand for different digital channels. With experience of building my own company from scratch, freelance projects, and my time spent in an agency servicing some of the biggest brands in the world - I bring fresh ideas built on solid strategic foundation. I have been fortunate enough to have worked within a variety of different roles, dealing with a variety of stakeholders, which makes me a great communicator today. I use thoughtful strategy and business acumen to create and convey opportunity for campaigns and brands.


I'm able to concept creative ideas to deeply connect with an audience and translate briefs into compelling branded campaigns or content strategies. I also have sound technical knowledge of websites and the extended digital landscape. I am deeply passionate about inclusivity and want to create meaningful work which truly reaches and represents everybody. I like to work across branding and journalism so I can achieve this goal.


Before university to study Geography and Sociology, I attended art college and specialised in Photography - I still love taking photos today. Outside of my writing work, I teach yoga - I practice most days but I am still as stiff as a plank. I also train weekly in Brasilian Samba and performed at the Olympic Closing Ceremony in London in 2012. I was even interviewed live on BBC radio discussing my love for samba.

Want to work with me?

Drop me a line so we can arrange to talk.

letterfromlucia@gmail.com


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