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A 'Parent Tech Startup' who created an app to help parents budget their money. Sadly the version of Storkcard I worked on no longer exists yet it was great to join them from the start and evolve with the brand as it grew. I mainly conducted research for the brand at the MVP stage. I was headhunted to work on this project as an expert of the parenting industry after my decade long experience working with parents.


  • Built an online social community of 5,000 users in just a couple of months to test new ideas.
  • Video interviews with current and potential users.
  • Social listening to produce reports and research for the brand.
  • Medium articles for the company that you can read here.


Some examples of work and research below

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